15 Free Game Analytics & Player Tracking Tools

Free analytics for Unity games with player behavior tracking, retention analysis, and custom events.
Completely FREE for Unity developers

Comprehensive game analytics platform with player progression, monetization tracking, and A/B testing.
Free tier: Up to 100K monthly active users

Google's free analytics for mobile and web games with real-time data and custom events.
Perfect for: Player behavior, retention tracking

100K events/month FREE for advanced user analytics, funnel analysis, and cohort tracking.
Perfect for: User journey analysis, conversion tracking

10M events/month FREE for behavioral analytics, user segmentation, and retention analysis.
Perfect for: Player engagement, feature adoption

Free web analytics for browser-based games with player flow, conversion tracking, and audience insights.
Completely FREE

Free game backend with analytics, player data, and monetization tools.
Perfect for: Live game services, player progression

Open source game server with analytics, player data, and real-time tracking.
Completely FREE - self-hosted

Free analytics and monetization tools for Android games with revenue tracking and user insights.
Included with Google Play

Free analytics and monetization tools for iOS games with sales reports and user metrics.
Included with Apple Developer Program

Free analytics and monetization tools for Steam games with player statistics and revenue tracking.
Included with Steam Direct

Free analytics for indie games with download tracking, revenue reports, and player insights.
Perfect for: Indie game developers

1M events/month FREE for product analytics, feature flags, and session replay.
Perfect for: Game optimization, A/B testing

Privacy-focused analytics for web games with simple, GDPR-compliant tracking.
Free tier: 10K pageviews/month

Open source mobile and web analytics with real-time dashboards and custom events.
Perfect for: Self-hosted analytics, data privacy