25 Free Live Ops & Analytics Tools for Indie Games (2026 Edition)
Curated list of 25 free and free-tier tools for live ops, events, and analytics so indie teams can run experiments, track behavior, and grow revenue without hiring a full analytics team.
Unity Analytics (Free Tier)
AnalyticsBuilt-in analytics for events, funnels, and retention in Unity.
Perfect for: PC/mobile indies who want simple dashboards without extra SDKs.
GameAnalytics
AnalyticsFree analytics platform with dashboards for retention, sessions, and revenue.
Great for: mobile F2P, idle games, and small studios shipping quickly.
Firebase Analytics
AnalyticsGoogle Firebase with event tracking, audiences, and A/B testing.
Ideal for: Android, cross-platform, and teams already using Firebase Auth/Remote Config.
Amplitude Starter
AnalyticsProduct analytics with cohorts, funnels, and retention charts on a generous free tier.
Use it to: segment players, compare A/B tests, and track feature adoption over time.
Mixpanel Free Plan
AnalyticsEvent-based analytics with funnels, cohorts, and retention for small projects.
Great for: tracking feature usage, onboarding flows, and live updates.
PlayFab Analytics & Economy (Free Tier)
Live Ops BackendLive ops backend with player data, economy, and events under a free monthly quota.
Perfect when you want: cloud saves, catalogs, and server-side logic in one place.
GameSparks Successor Services (AWS Game Tech)
Live Ops BackendAWS Game Tech offerings for player data, leaderboards, and live events with free tiers.
Use it if you are already comfortable with AWS and want deep customization.
Unity Cloud Code + Remote Config (Free Tier)
Remote ConfigRemote settings and serverless logic for tuning your game without new builds.
Great for: event parameters, economy tweaks, and A/B variants.
Firebase Remote Config
Remote ConfigConfig flags and parameter groups for live balancing and experiments.
Combine with Firebase Analytics to run controlled tests on difficulty, rewards, or event timing.
Steamworks Events & Stats
Platform Live OpsBuilt-in Steam tools for announcements, events, and achievements.
Use it to: run sales events, feature updates, and track playtime without extra SDKs.
Itch.io Devlogs & Events
Community / EventsFree devlogs and update feeds to keep your community informed.
Perfect for small teams on itch.io who want low-friction events and regular update posts.
Discord Community Events & Stages
CommunityCommunity-driven live ops with events, stages, and announcements.
Great for: event launches, patch notes, and player Q&A sessions.
DeltaDNA Free Tier
Live Ops / CRMLive ops and analytics with segmentation, campaigns, and messaging on a free tier.
Use it when you want: personalized offers and event campaigns without building your own system.
Leanplum (Starter Tier / Trials)
CRM / Live OpsMobile CRM and messaging for push, in-app messaging, and A/B tests.
Best when you are focused on mobile retention and win-back campaigns.
Mailchimp Free Tier
Email / CRMEmail campaigns to keep players informed about events, updates, and discounts.
Great for: wishlists, newsletter audiences, and launch sequences.
Metabase
BI / DashboardsOpen-source BI for dashboards, queries, and charts on top of your own database.
Perfect for teams that can push events into a Postgres or MySQL store and want custom views.
Superset (Apache Superset)
BI / DashboardsOpen-source data exploration with dashboards and SQL lab.
Useful when you want full control over schemas, queries, and self-hosted analytics.
Google Data Studio / Looker Studio
DashboardsFree dashboarding for visualizing analytics data from multiple sources.
Use it to combine: store data, analytics events, and campaign metrics in one view.
Notion (Free Plan)
PlanningTeam workspace for tracking live ops calendars, experiments, and KPIs.
Great for: event calendars, changelogs, and playtest notes.
Airtable Free Plan
PlanningSpreadsheet–database hybrid for event schedules and experiment tracking.
Use it as a simple live ops board with fields for start/end dates and metrics.
Google Sheets + Apps Script
Lightweight AnalyticsLightweight analytics using spreadsheet formulas and scripts.
Perfect for very small teams who want manual dashboards before committing to heavier tools.
Community dashboards for DAU/MAU, retention, and monetization.
Great starting point if you want standard game KPIs out of the box.